Free tool · No sign-in needed

Break-even & Target Price Finder

Enter the supply price and your eBay conditions; see the lowest price that avoids a loss, the price that reaches your margin, and the price that yields your target profit per sale. The price ladder shows what's left at every step.

eBay.com fee table read on September 6, 2026 (version 2026-09). Source: eBay's official fee pages.

Quick start:

Sourcing from Amazon

What do you pay for the item? Tax, shipping and card cashback change the cost.

Supply price

Supply sales tax

Supply shipping

Card cashback

Selling conditions on eBay

Category, store plan and seller level set the fee; buyer shipping changes revenue and the fee base.

eBay category

eBay store plan

Seller level

Shipping charged to buyer

Your target

Margin as a percentage, profit as an amount; leave the ladder step empty for an automatic step.

Target margin

Target profit per sale

Ladder step

Result

Break-even price

$14.25

Open in Profit Calculator

For a 20% margin

$20.14

Open in Profit Calculator

For $5.00 profit

$20.10

Open in Profit Calculator

Price ladder

Upward from break-even in $1.00 steps: what's left at each price?

Sale price	Net profit	Margin	ROI	eBay fees
$15.00	$0.64	3.2%	4%	$3.31
$16.00	$1.49	7.1%	9.3%	$3.46
$17.00	$2.35	10.7%	14.6%	$3.60
$18.00	$3.20	13.9%	19.9%	$3.75
$19.00	$4.06	16.9%	25.3%	$3.89
$20.00	$4.91	19.6%	30.6%	$4.04
$21.00	$5.77	22.2%	36%	$4.18
$22.00	$6.62	24.5%	41.3%	$4.33

above the 20% targetprofitable but below targetloss

'Most categories' is selected; electronics, media and collectibles have different rates.

eBay.com fee table version 2026-09 (read 2026-09-06); an estimate tool. Not included: listing upgrades, INAD surcharge, dispute fee, subscription share (store plan fee is not spread per sale).

How is it calculated?

Costs are added: Amazon supply price + sales tax (unless exempt) + shipping − card cashback; plus other cost and return share if any.
For every candidate sale price the eBay fees are computed: final value fee (category, plan, level), per-order fee, ads, international.
Break-even: the lowest price where profit is exactly zero, solved numerically (fees change with price, so a simple multiplication is not enough).
Targets: the lowest price reaching your margin and the lowest price yielding your profit amount; then a price ladder upward from break-even.

Frequently asked questions

Why can't I just use cost ÷ (1 − fee rate) for break-even?

Because part of the eBay fee is fixed ($0.30 or $0.40 per order), the rate is tiered, and sales tax enters the fee base without reaching you. The tool solves the price numerically with all those rules.

What's the difference between target margin and target profit?

Margin is a percentage: net profit ÷ revenue you receive. Target profit is an amount: 'keep $5 per sale'. For cheap items an amount target makes more sense, for expensive ones a margin target; both are shown.

What is the price ladder for?

When you see competitors' prices, you can compare at a glance what each price earns. The link next to every row opens the same scenario line by line in the Profit Calculator.

Why do you ask about Amazon tax and cashback?

Because break-even depends directly on cost. Without an exemption certificate you pay 6–10% tax on Amazon; cards like Prime Visa return 5%. Both move the answer by a few dollars.

Why does the result sometimes say 'unreachable'?

If fee and cost rates add up to nearly 100%, no price meets the target (for example a very high ad rate or a very high target margin). Lower the rate or the target.